IKEA RULLERUM Sofa Social Campaign 2025
ATOMOS spotlighted the RULLERUM sofa’s space-saving design, targeting small-apartment dwellers through strategic partnerships with home and furniture KOLs.
By creating scenario-driven content such as product highlights and styling guides, and aligning the campaign with the 618 shopping festival, we precisely addressed user needs, driving strong engagement and delivering ROI well beyond expectations.
