IKEA ÅNNFJÄLLET Mattress Social Campaign 2025
ATOMOS launched a Xiaohongshu campaign targeting young moms, spotlighting ÅNNFJÄLLET's foldable, glue-free features.
By partnering with parenting and home-lifestyle creators, the campaign delivered relatable, scenario-based content and product comparison posts. Paired with precision Feeds and SEM placements, the campaign successfully drove ÅNNFJÄLLET to No.1 category penetration while expanding brand reach and deepening audience engagement.
