ATOMOS launched the GHD Chronos Curve with a focus on solving key styling concerns—long styling time, hair damage, and post-curl frizz—by highlighting its “efficient styling + hair care” benefits. 

Partnering with Teresa Cheung (章小蕙) to create a co-branded edition, the campaign targeted premium beauty consumers. Through precise KFS placements, influencer seeding, and UGC, the launch drove strong product awareness and closed-loop engagement.