From January 15 to 27, Fenty Beauty launched a POP-UP titled "Naughty Market" at Shanghai West Bund's BLOOMARKET, creating a dynamic makeup playground.

Onsite, a 50-color egg stall visually highlighted the diversity of foundation shades, while a fresh fruit stand paired with vibrant lip tints unlocked inspiration for radiant makeup. A pancake stall and an amber snack booth infused everyday charm, blending cosmetic exploration with playful daily life. The makeup trial zone offered personalized try-ons, ensuring fun and rewards throughout. With over ten thousand visitors, this clash of trend and makeup play blurred the boundaries of beauty experiences, letting the joy of makeup and the trendy atmosphere delight every attendee!

The event invited XXOKATE and Chen Tudou as one-day shop managers, interacting closely with fans and unlocking exclusive makeup tips. Numerous beauty influencers also joined, amplifying the vibrant buzz.